Engagement

So you scheduled your post to Instagram or Facebook, now you're done.

Right?

Wrong.

Now you need to engage. As your audience comments on your post, you need to respond and acknowledge them! This is how you build relationships with your audience. By relating to them. By interacting with them. ⁣

Consumers do business with companies that they trust. Small business owners need to be transparent and accessible to build that relationship and trustworthiness with their audience. 

Engaging on your social media posts also helps you get seen. The more activity that a post gets (comments moreso than likes) the more likely FB or IG will be to push it to the top of your audience's timelines. 

Engaging goes further than just replies and liking posts. If you see that you have a new follower, slide into their DMs! Thank them for visiting your profile and strike up a conversation. Same with if you see someone commenting or reacting to your posts. Send them a quick private message to further connect with them.

So don't just post and walk away. Check back in every so often, see what people have to say. Strike up a conversation.