𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿? A content calendar is a tool used to help you plan, organize, and schedule your blog and social media content. Some people prefer to keep a digital calendar, while others love an old fashioned printed planner. It doesn't have to be anything fancy, or even look like a calendar! Whichever method you chose, getting your ideas in writing, where you can see them, can take a lot of weight off your shoulders. Planning your social media content out in advance, even if just by 1 week, will give you a bigger picture plan for what you're sharing with your potential clients. This will keep you from posting just to post with no real strategy in place. Posting without purpose will make your social media accounts feel disjointed and can leave potential clients feeling confused.